Selling makes the world go round. You do it hundreds of times a day; you just refuse to admit it. My husband, Mike and I are trying to decide what’s for breakfast. I want pancakes, he wants eggs, and so do I have to plead my case? That’s selling. My kids need to clean their bathroom and my gentle suggestions for them….selling. My kids want me to go watch them ice skate. Are their invites not a sales pitch? Absolutely! Anytime you are explaining the benefits of why someone needs to do something, you are selling. Telling a friend about the latest movie you just saw or about a great meal at a restaurant…selling. When you answer the phone at your office, you are representing that company, AND you are selling. What about the dry cleaner that ruined your dress? Everybody hears about that. Negative press is still selling. Anytime you give your opinion, you are selling.
What we really are doing is helping! You are helping your friend get a good meal or see a great movie. You are helping the restaurant gain business. You are helping the movie industry make money. Are you gaining financial reward for that? Nope! My gentle suggestions ( or nagging) help my kids to be healthier through cleanliness. You are helping your friends and family learn about your great new company. Why on earth would you keep that a secret? If you started a restaurant, you would tell all your friends so they could come and try it out, wouldn’t you? So get over yourself about that dreaded word, sell! You probably do more selling daily than anything, so OWN IT and be the best darn salesperson you can be.
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