Thursday, February 3, 2011

Success Factors

How do you know if a home based business is legitimate and the company that you are looking at is a good choice for you? I have done many home businesses. There are so many things out there. I know how difficult it is to differentiate between what is a scam or not. In my experience, I lost a lot of money, investing in “information”. Please remember that if you have to pay for information, you are on the wrong track. I spent many years with one particular company where I had to sell products, purchase catalogs, and demo products to show to my customers. Deliver ALL Day long….Kids hated it. At the time, they were young, and we couldn’t go ANYWHERE without stopping a few places along the way to deliver. People would be gone, and forget to leave their payment. If they didn’t like something that cost $3, I would have to eat the cost of that, because it was less costly to do that then return it to the company, and it was a crazy, frustrating business. I should note that I was very successful in that business, by their company standards. I have a box of trophies and awards in my basement…somewhere. BUT here is the critical part, I didn’t make any money. Selling $20,000 worth of product at the end of the year after all my expenses, yielded less than $5000 a year. That’s $416.67 a month and hourly, maybe $4 bucks or less, I usually spent far more time than I wanted to to earn that money! So not worth it.
So I suffered through, tried some other company’s and finally found one with all the qualities that I really appreciated. I want to talk to you about what to look for in a business. There are 11 things you should look for.
1. Company track record. Most companies fail in the first 5 years. Don’t be fooled by that “ground floor opportunity”.
2. Financially sound ~ Is your company debt free or do they depend on the shareholders to make all their decisions? Remember shareholders are the priority, not the marketers OR the customers.
3. Strong management ~ What kind of background do they have? Are they of the MLM mindset that the guys at the top make all the money? You want fortune 500 management credentials; people who have a solid reputation in the business community.
4. Unique consumable products ~ Do you have to create a need to buy your product, or is something people are buying already.
5. Competitively priced ~ Do customers have to pay more for your product just to participate in the business? Find a product that is competitive with name brands, so folks don’t have to spend any new or added money to their budget.
6. High Monthly Reorder Rate ~ This will create residual income for you. Are you marketing products that people shop for only at birthdays, holidays, or from attending home sales parties? Does your company provide value that results in monthly reordering? This will create residual income with the simply switching stores concept.
7. Low Personal Production Requirement ~ Again, no new money, no need for a budget change. You don’t have to increase your budget and buy things you don’t need in order to work in that business. Remember, you shouldn’t ever have excess products stored, it’s all what you can personally consume, nothing more.
8. Low Entry Fee ~ It’s usually a requirement to start, but a low startup of $29 is practical. $500- + buying inventory is NOT! Also, make sure that the enroller is not paid on the enrollment fee, that reeks of pyramid scheme, where there is no product or service involved.
9. Timing ~ It’s OK to start with a company that has been around for a while. But even if you have never heard of them, that’s a plus; because it means that no bad news is out there about them.
10. No Breakaways ~ This is where you are penalized for enrolling someone better than you. Your organization is yours. Many companies use Binary Plans, which really go against solid business principles: You find yourself forced to reward the non-producer in order to get paid.
11. NO RISK! ~ Everything is fully refundable. Your family cannot get hurt and you cannot hurt other families.

So which one of these 11 points would you be willing to take off the page and still throw your time, energy and reputation into it?

Are you looking for the next one, or are you looking for the last one? Contact me for details on what I have been doing. I am working with less effort and time than that other delivery business but have generated far more income. What do you have to lose? Just get some details! Click the "apple" button ad!

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